A HISTORY OF DISTINCTION
A noble house of luxury established in 1890, GRAHAM & POTT was originally founded as a cloth manufacturer, and evolved over the centuries to an exquisite haut-de-gamme parfumerie.
This unique story began when Mr Pott, in a bid to protect his cloth from odorous ships, started folding his very own homemade English marmalade scented paper neatly inside every running yard of cloth bound for maritime export, in an age when cloth woven in England would be on seafaring journeys for months on end. When patrons finally received their goods, they were immediately struck by the zesty orange note which came from the marmalade. This eventually led to the creation of the original and very first House of GRAHAM & POTT parfum – the rest, as they say, is history.
For over a century, the House of GRAHAM & POTT has been perennially involved in the creation of unparalleled elegance, cementing its global standing as a noble house of luxury. Leaving behind a legacy of unrivalled parfums, prized by both connoisseurs and enthusiasts alike – perpetually evolving, eternally in search of transcendence.
THE HOUSE PHILOSOPHY
GRAHAM & POTT AND THE NATURAL WORLD
The House of GRAHAM & POTT creates many of its concentrations and essences using traditional infusion techniques, enabling its artisans to maintain both supreme quality and uniqueness in production. Intricate and meticulous, the use of these traditional methods is driven by the House Philosophy, which has always been dedicated to the creation of exquisiteness and distinction. As one of the core tenets of the House, exceptional care and rigorous attention is devoted to the sourcing and utilisation of only the finest ingredients and highest quality raw materials in every parfum conception.
GRAHAM & POTT AND THE ART OF BRILLIANCE
GRAHAM & POTT has forged and nurtured a privileged relationship with nature, her values, her elements and her ingredients, a distinctive bond dating back to its founding. Today, the House maintains deep-rooted ties with the most prestigious cultivators, horticulturists, and harvesters, sharing the highest standards of excellence and time-honoured values with the custodians of nature’s finest spirit.
Rose de Mai from Grasse, Orange from Seville, Bergamot from Calabria, Sandalwood and Vetyver from India to name but a few of the attributes considered sacrosanct to the House. Set upon a backdrop of England’s green and pleasant lands, GRAHAM & POTT is involved in a perennial bid to inspire through its inimitable and subtle creations.
For the founders of GRAHAM & POTT, nature was both inspiration and mainspring. The House began to infuse its marvels to create masterpieces, venturing to the world's most remote destinations, championing cultivators, horticulturalists, and harvesters who sought to journey into the uncharted.
Today, expeditions for sheer discovery have grown into exploration as a means to preserve the natural world and its many wonders. GRAHAM & POTT has remained true to the legacy of its founders, championing its Partner Organisations on their contemporary quest: to ensure the legacy of our planet is everlasting.
GRAHAM & POTT AND L'ART DU PARFUM
Behind the scenes at GRAHAM & POTT, fragrance conceptualisation and realisation is a fascinating voyage in itself; scouring the world in an eternal quest to evolve and innovate, all the while adhering to the quintessence and ethos of the House.
Of all the unique and enchanting aspects of fragrance at GRAHAM & POTT, it is unquestionably the great inconstant that is the most joyous. While the standard of excellence is everlasting, much like variations in harvests and crops exposed to varying degrees of sunshine, or a higher proportion of rainfall, the inflections of fragrance vary seductively with every variation in harvest, as intended by nature, and for the true connoisseur, is when a fragrance breathes and truly comes to life.
Ever since its establishment in 1890, GRAHAM & POTT has always used natural ingredients and raw materials to compose its masterpieces. Alongside creating splendid fragrances, the House makes a point of honouring the artful sophistication of the most complicated parfums with ingredients sourced exclusively from the very finest cultivators.
The House’s parfums creations are all meticulously conceived and formulated according to the strict principles and high standards of excellence espoused by GRAHAM & POTT, but each harvest will also evoke its very own distinctive characteristic, as decreed by nature – here is the beguiling splendour and refinement at the very heart of the House of GRAHAM & POTT.
Drawing inspiration from its uniquely rich heritage and the finest elements and ingredients in nature, the artisans at GRAHAM & POTT have mastered the art of reimagining luxury fragrance, and redefining the spirit of excellence.
GRAHAM & POTT AND THE ART OF LAYERING
Within the inner sanctum of GRAHAM & POTT, The Art of Layering emerges as a captivating narrative to a choreography of scents – a symphony of notes meticulously orchestrated to create an olfactory masterpiece that defies the boundaries of conventional fragrance-making. Here, the sequencing and layering of individual notes is not merely a technique but an elevated art form, a bespoke alchemy where each note is a brushstroke, contributing to the canvas of an individual's aromatic journey and an intimate exploration into the seamless transitions that define a parfum composition.
As patrons discover the rarefied ambiance and superlative radiance of a GRAHAM & POTT parfum, they are enveloped in an aura of refinement, where the air shimmers with the promise of olfactory opulence. With meticulous attention to detail, the artisans of GRAHAM & POTT embark on a journey of discovery that begins with the selection of a singular ingredient, a signature overture that marks the commencement of an aromatic odyssey. The top notes combined, perhaps the zesty effervescence of Calabrian Bergamot or the citrusy embrace of Sicilian Neroli – akin to the opening notes of a grand composition or the opening chords of a sonata – greet the senses with a burst of luminosity and unfold with mesmerising brilliance.
As the olfactory narrative unfolds, the heart notes emerge, revealing a harmonious blend of florals, spices, and exotic essences. The delicate dance of sumptuous Rose intertwines with the intoxicating allure of Jasmine, while the earthy depth of Sri Lankan Patchouli entwines effortlessly with the creamy warmth of Madagascan Vanilla.
In the final act, the base notes provide the fragrant denouement – a lasting resonance that anchors the composition in sophistication. Indian Sandalwood imparts its velvety touch, while the smoky trails of Cambodian Agarwood lend an air of mystique. Musk, with its ethereal whispers, weaves through the composition, leaving a delicate trail that lingers on the skin.
What sets the House of GRAHAM & POTT apart is not only the selection of unparalleled notes but the seamless mastery with which these individual layers are sequenced and intertwined to create a superlative parfum of veritable distinction. The sequencing and layering of every single note are at once a tactile art, an alchemical fusion of science, and intuition. They are also an art of subtlety – an exploration of transitions that mirror the ebb and flow of emotions. Each composition becoming a masterpiece, a testament to the refined artistry that has come to define the House today, with The Art of Layering a sensory ritual and exploration that unveils a world where fragrance becomes an intimate expression of one's essence.
With a discerning eye for balance and nuance, for the artisans and craftsmen at GRAHAM & POTT, each product is not merely fragrance but a sensorial masterpiece that enables one to explore gradations of scent to create unparalleled luxury – an olfactory symphony where each layer resonates with the essence of refined elegance. Whether a harmonious blend of florals or a juxtaposition of contrasting accords, the result is a tapestry of fragrance that reflects an individual essence with incomparable sophistication.
To embark on a GRAHAM & POTT fragrance voyage is to surrender to the savoir-faire of The Art of Layering – an exquisite tale where each note is a carefully chosen word, and every composition a literary masterpiece of scent. The House of GRAHAM & POTT, with its refined expertise, invites patrons to immerse themselves in an unsurpassed level of olfactive indulgence – an experience that transcends the ordinary and defines the pinnacle of olfactory craftsmanship.
GRAHAM & POTT and the Art of Maceration
Within the sacred realm of GRAHAM & POTT, where artistry intertwines with alchemy, the venerable craft of maceration emerges as a time-honoured symphony of patience and precision. Like a maestro conducting a masterpiece, the alchemists at GRAHAM & POTT orchestrate a dance of fragrant notes, guiding them through an intricate ballet of extraction and infusion, The Art of Maceration unfolding, transforming raw ingredients into olfactory poetry.
At GRAHAM & POTT, the journey begins with an exquisite selection of botanical treasures, sourced from the farthest reaches of the globe. Petals kissed by the morning dew, resins gathered under the golden sun – each ingredient chosen with the discerning eye of a connoisseur, ensuring that only the most opulent and precious elements find their way into the alchemist's hands.
In the heart of this sanctum, where glass vessels gleam like precious jewels, the process of maceration unfolds like a delicate ballet. Here, time becomes an art, as the essences commune and meld, imparting their soul to luxurious carriers chosen for their ability to cradle and enhance the fragrant metamorphosis. Patiently, the alchemists of the House of GRAHAM & POTT allow nature to weave its magic, orchestrating a symphony of scent that transcends.
This silent ballet of essence and time, maceration is the process by which botanical wonders surrender their soul to the embrace of carrier oils or spirits. This alchemical dance demands not only the finest raw materials but an artisan's understanding of the nuances inherent in each precious blossom, leaf, or resin. In the heart of this aromatic alchemy, patience reigns supreme, as nature's symphony harmonises with the slow passage of time.
As days turn into weeks and weeks into months, the fragrant elixirs within the vessels transform, absorbing the essence of time itself. It is a dance of molecules, an alchemical ballet where the spirit of each botanical surrenders to the alchemist's artistry. In this delicate alchemy, The Art of Maceration at GRAHAM & POTT reaches its zenith – a moment suspended in time, a fragrant crescendo that embodies the epitome of olfactory opulence.
As the fragrant materials commune within their chosen medium, they undergo a metamorphosis – a silent transmutation where molecules merge and melodies emerge. The essence of the botanicals, whether petals kissed by dawn or resins harvested under a sun-soaked canopy, surrenders its quintessence to the patiently waiting carrier. The artisans of the House, in their quest for the sublime, know that time is both ally and accomplice in this fragrant rhapsody.
The beauty of maceration lies not only in its transformative power but also in the intangible, ineffable quality it imparts to the final composition. It is a process that transcends the tangible, inviting the perfumer to embark on a sensory pilgrimage, a journey into the very essence of nature's fragrant tapestry.
Within the hallowed halls of GRAHAM & POTT, maceration is not merely a technique; it is a whispered promise of olfactory opulence. A promise that, when fulfilled, unveils a parfum creation that transcends time, carrying within its delicate notes the echoes of an ancient art – a testament to the marriage of nature's bounty and human ingenuity. The Art of Maceration suspends every note in time, and invites one to savour the artful Symphony of Scent – a fragrant sonnet composed in the quietude of the GRAHAM & POTT sanctum.
And then, the doors of GRAHAM & POTT reveal the culmination of this aromatic symphony. The result is not a mere parfum but a fragrant testament to the rare ingredients, meticulous craftsmanship, and the unhurried Art of Maceration that sets GRAHAM & POTT as an unrivalled beacon of fragrance-making excellence. In every flacon, the essence of time and nature converges, creating an olfactory experience that transcends the boundaries of luxury to leave an enduring legacy.
THE WAY OF GRAHAM & POTT
THE TEN PRINCIPLES OF THE HOUSE
The House of GRAHAM & POTT enjoys a unique stature and reverence among connoisseurs, which is not only due to the exquisiteness of its fragrances and the artistry of its craftsmen. This standing also stems from the consistency to which it has remained faithful in its endless quest for excellence ever since its foundation in 1890.
The Way of GRAHAM & POTT is perfectly encapsulated in The Ten Principles of the House, a fundamental set of values that not only define the House today, but will continue to for generations to come.
GRAHAM & POTT is uniquely positioned as a result of its independence. This freedom has enabled the House to control its own destiny in its everlasting pursuit of excellence. Benefitting from complete creative liberty, GRAHAM & POTT develops and crafts its fragrances and parfum complications according to its own benchmark principles set forth in The Great Seal of the House. This resolve to maintain its freedom is at the very essence of the Spirit of GRAHAM & POTT, ensuring vigour, vitality, dynamism, and ultimately brilliance.
The history of the House of GRAHAM & POTT, established in 1890, is part of the United Kingdom’s great tradition of luxury. A legacy borne out of the experience and ingenuity of countless generations that safeguards and breathes life into the House. It is a tradition of innovation that perpetually evolves and reinvents itself. True to noble artisanal techniques, artisans and master craftsmen continually maintain this distinguished heritage, lending their expertise and deftness of touch to the fine art of fragrance-making, while remaining true to the Spirit of Innovation which permeates across the House.
In keeping with the House’s distinguished history, GRAHAM & POTT continually tests the boundaries of fragrance-making artistry through its novel parfum conceptions at the cutting edge of innovation. The House has asserted its pioneering role not least by successfully utilising a multitude of ingredients sourced directly from nature, including several of cardinal importance to the history of fragrance. In the same context, The Great Seal of the House of GRAHAM & POTT was instituted as a hallmark of quality, distinction, and excellence, symbolising the uncompromising precision that goes into every parfum creation.
EXCELLENCE & MASTER CRAFTSMANSHIP
The founders of the House had but one objective: to imagine and create the finest luxury in the world. Today, more than ever, excellence and master craftsmanship remain amongst the guiding principles at GRAHAM & POTT, which applies to the delicate layering of ingredients and external elements, technical conceptualisation and the precision and performance of the fragrance. The House of GRAHAM & POTT stands by all the commitments concretised in The Great Seal of the House, the most exclusive of quality commitments in the entire craft.
GRAHAM & POTT has always conceived each parfum as an exclusive creation. Under 20 different parfums are in regular production, crafted by the House in minimal quantities of between a dozen and several hundred flacons, each infused with distinctive qualities. The calibre of the parfums and flacons is highly appreciated by fragrance enthusiasts. Meticulous expertise is applied to every step of the production process and the many months invested in realisation make every GRAHAM & POTT parfum a rare, exquisite conception prized by true connoisseurs.
Every GRAHAM & POTT parfum epitomises centuries of genuine experience and endless months of preparation. Consequently, it is an exquisite asset that will retain and increase in distinction over the years. Many GRAHAM & POTT parfums are genuine cult objects that are highly sought after and deemed a desirable and intrinsic possession amongst collectors.
The alluring grace of a GRAHAM & POTT fragrance is more than meets the nose. It is also an expression of its technical and artistic magnificence. Its composition outlives fleeting modes and continually conveys contemporary beauty. GRAHAM & POTT has instituted its very own timeless, understated, and inimitable style, a harmonious blend of charm and subtlety, elegance and individuality, inspiring true fragrance classics. It defines the creation and subtly evolving refinement of fragrances that simply retain their temptation – yesterday, today, and tomorrow.
When patrons of GRAHAM & POTT converse about fragrance, they will do so with stories about spirit, fervour and admiration. After all, a parfum developed and crafted by the artisans of GRAHAM & POTT is far more than just a fragrance. It is a unique, vigorous, and inimitable article infused with dreams. The acquisition of a GRAHAM & POTT parfum is often tied to a significant occasion and its offer in the form of a gift is the most eloquent expression of warmth and affection.
To assure that its parfums creations meet the loftiest expectations, GRAHAM & POTT relies on an exclusive network of hand-picked cultivators, horticulturalists and harvesters. The House believes that it has an obligation to provide the very highest standards of excellence in its parfums complications, as decreed in The Great Seal of the House. Each GRAHAM & POTT patron will be aware of the dedication to nature which is encapsulated in every single parfum flacon bearing the emblem of GRAHAM & POTT.
To acquire a GRAHAM & POTT parfum is to become the custodian of an artistic and technical tradition of excellence that continues to inspire remarkable creations, with each parfum complication dedicated to perpetuating a unique legacy. The acquisition of a GRAHAM & POTT fragrance envelops the wearer with an individual and precious scent that enthrals through its olfactive brilliance. By expressing personality through choice of GRAHAM & POTT fragrance, patrons begin their own tradition.
THE GREAT SEAL OF THE HOUSE
THE BENCHMARK OF EXCELLENCE
The connoisseur’s parfum will have an exquisite, bejewelled finish executed to the perfection of an orchestral symphony, immaculately conceived by the artisans and craftsmen of GRAHAM & POTT, with an ingenuity, sophistication, and savoir-faire unmatched by any machine on earth.
A standard of distinction is concretised in The Great Seal of the House, a Benchmark of Excellence implemented in all parfum conceptions and infusions that guarantees the House’s mastery. The House’s commitment to excellence begins at the source, where every single characteristic and ingredient is carefully considered to achieve the highest standard of eminence, and where all elements of a GRAHAM & POTT parfum are meticulously devised to meet the criterion set forth in The Great Seal of the House.
The significance the House places on noble ingredients, pure essences, the brilliance of its parfum finishes and its unparalleled craftsmanship requires the time-consuming work of highly-trained artisans with decades of fragrance-making experience. It is the Benchmark of Excellence they act in accordance to, set forth in The Great Seal of the House – a symbol of olfactory pre-eminence – that makes it inconceivable to accelerate the production lead-time to sublime a parfum, a notion that goes against the entire ethos of the House.