Heritage
A HISTORY OF DISTINCTION
A noble house of luxury established in 1890, GRAHAM & POTT was originally founded as a cloth manufacturer and evolved over the centuries to an exquisite haut-de-gamme parfumerie.
This unique story began when Mr Pott – in a bid to protect his cloth from odorous ships – started folding his very own homemade English marmalade scented paper neatly inside every running yard of cloth bound for maritime export, in an age when cloth woven in England would be on seafaring journeys for months on end. When patrons finally received their goods, they were immediately struck by the zesty orange note which came from the marmalade. This eventually led to the creation of the original and very first House of GRAHAM & POTT parfum. The rest – as they say – is history.
For over a century, the House of GRAHAM & POTT has been perennially involved in the creation of unparalleled elegance, cementing its global standing as a noble house of luxury. Leaving behind a legacy of unrivalled parfums, prized by connoisseurs and enthusiasts alike – perpetually evolving, eternally in search of transcendence.
GRAHAM & POTT AND THE NATURAL WORLD
GRAHAM & POTT has forged and nurtured a privileged relationship with nature, her values, her elements and her ingredients – a distinctive bond dating back to its founding. Today, the House maintains deep-rooted ties with the most prestigious cultivators, horticulturists and harvesters, sharing the highest standards of excellence and time-honoured values as the custodians of nature’s finest spirit.
Rose de Mai, Seville Orange, Calabrian Bergamot, Indian Sandalwood and Vetiver to name but a few of the ingredients considered sacrosanct to the House. Set upon a backdrop of England’s green and pleasant lands, GRAHAM & POTT is involved in a perennial bid to inspire through its inimitable and subtle creations.
For the founders of GRAHAM & POTT, nature was both inspiration and mainspring. The House subsequently began to infuse its marvels to create masterpieces, venturing to the world's most remote destinations, championing cultivators, horticulturalists and harvesters who sought to journey into the uncharted.
Today, expeditions for sheer discovery have grown into exploration as a means to preserve the natural world and its many wonders. GRAHAM & POTT has remained true to the legacy of its founders, championing its Partner Organisations on their contemporary quest: to ensure the legacy of our planet is everlasting.
THE GREAT SEAL OF THE HOUSE
The Benchmark of Excellence
The connoisseur’s parfum will have an exquisite, bejewelled finish executed to the perfection of an orchestral symphony, immaculately conceived by the master perfumers, artisans and craftsmen of GRAHAM & POTT, with an ingenuity, sophistication and savoir-faire unmatched by any machine on Earth.
A standard of distinction is concretised in The Great Seal of the House, a Benchmark of Excellence implemented in all parfum conceptions and infusions that guarantees the House’s mastery. The House’s commitment to excellence begins at the source, where every single characteristic and ingredient is carefully considered to achieve the highest standard of eminence, and where all elements of a GRAHAM & POTT parfum are meticulously devised to meet the criterion set forth in The Great Seal of the House.
The significance the House places on noble ingredients, pure essences, the brilliance of its parfum finishes and its unparalleled craftsmanship requires the time-consuming work of highly-trained master perfumers and artisans with decades of fragrance-making experience. It is The Benchmark of Excellence they act in accordance to, as decreed in The Great Seal of the House – a symbol of olfactory eminence and distinction – that makes it inconceivable to accelerate the production lead time to sublime a parfum, a notion that goes against the entire ethos of the House.
Selecting from only the finest calfskin for a tight grain and magnificent sheen, the signature GRAHAM & POTT leather collier is tanned for nine months in a blend of oak, spruce and mimosa barks for incomparable lustre, then hand-stitched to perfection.
The grace and finesse of the polished plate exemplifies the standard of excellence of the hand-finishing techniques employed by the artisans at GRAHAM & POTT, where great dexterity is required to preserve its flawless beauty.
Excellence has a scent all of its own. Situated in the heart of a fragrance, artful execution plays a key role in the delicate harmony of a parfum creation. Along with its heart notes, the mastery in the hand-layering of the head and foundation notes is a key element that determines the vigour, vitality and sillage of a GRAHAM & POTT fragrance.
In its unyielding drive to attain olfactory excellence, GRAHAM & POTT has been at the very forefront of innovation within the fragrance-making craft. The House distinguishes itself through its unique approach in the execution of its parfum creations; a striking yet harmonious blend of passion, creativity and flair.
THE HOUSE CYPHER
A GLORIOUS EMBLEM FOR A SUPERLATIVE PARFUM
For over a century, a graphic cypher associated with the name GRAHAM & POTT has been inspiring enthusiasts and connoisseurs of high-end fragrance-making artistry to dream. It is the GRAHAM & POTT House Cypher that the distinguished House features within its Great Seal, the use of which first began in January of 1894, as the Official House Cypher and identifying element for GRAHAM & POTT.
A SYMBOL OF PERPETUAL SPLENDOUR
A fine motive that may have convinced the House of GRAHAM & POTT to adopt its Cypher in 1894 was its graphically ornamental quality and its centuries-old tradition. It is an aesthetically graceful feature whose splendour remains entirely unaffected by the ever-changing vagaries of fashion and trend. Hence, it is the prototypical symbol to express the core tenets and values of GRAHAM & POTT and the long-term scope of its House Philosophy.
In this day and age, the House Cypher also has another meaning at GRAHAM & POTT; it symbolises a collection of superlative parfums that stand out with understated grace and a timeless elegance.