At GRAHAM & POTT, there are no set rules behind each parfum conception. The creation team and artisans develop ideas, having soaked in the House's vigorous culture, which inspires them to reinterpret and push their concepts ever further, striving to innovate while remaining faithful to The Ten Principles of the House.

Amber; the colour of life, an intense celestial orange, that is transformed depending on the angle of the light. The smoked finish is obtained using a masterful frosting technique, reinforcing the strength of the flacon, while delivering unparalleled luminosity.

Flacon-making heritage; a centuries-old artisanal technique is used to create the frosted amber upon which the brass plates are applied by hand. The process exemplifies how fine flacon-making skills work harmoniously with state-of-the-art instruments at GRAHAM & POTT.

A noble house of luxury established in 1890, GRAHAM & POTT was originally founded as a cloth manufacturer, and evolved over the centuries to an exquisite haut-de-gamme parfumerie.

This unique story began when Mr. Pott, in a bid to protect his cloth from odorous ships, started folding his very own homemade English marmalade scented paper neatly inside every running yard of cloth bound for maritime export, in an age when cloth woven in England would be on seafaring journeys for months on end. When patrons finally received their goods, they were immediately struck by the zesty orange note which came from the marmalade. This eventually led to the creation of the original and very first House of GRAHAM & POTT parfum - the rest, as they say, is history.

For over a century, the House of GRAHAM & POTT has been directly involved in the creation of unparalleled elegance, cementing its global standing as a noble house of luxury. Leaving behind a legacy of unrivalled parfums, prized by both connoisseurs and enthusiasts alike - perpetually evolving, eternally in search of transcendence.

GRAHAM & POTT has forged and nurtured a privileged relationship with Nature, her values, her elements and her ingredients, a distinctive bond dating back to its founding. Today, the House maintains deep-rooted ties with the most prestigious cultivators, horticulturists and harvesters, sharing the highest standards of excellence and time-honoured values with the custodians of Nature’s finest spirit. 

Rose de Mai from Grasse, Orange from Seville, Bergamot from Calabria, Damascene Jasmine, Sandalwood and Vetiver from India to name but a few of the attributes considered sacrosanct to the House. Set upon a backdrop of England’s green and pleasant lands, GRAHAM & POTT is involved in a perennial bid to inspire through its inimitable and subtle creations. 

For the founders of GRAHAM & POTT, Nature was both inspiration and mainspring. The House began to infuse its marvels to create masterpieces, venturing to the world's most remote destinations, championing cultivators, horticulturalists and harvesters who sought to journey into the uncharted.

Today, expeditions for sheer discovery have grown into exploration as a means to preserve the natural world and its many wonders. GRAHAM & POTT has remained true to the legacy of its founders, championing its Partner Organisations on their contemporary quest: to ensure the legacy of our planet is everlasting.

The House’s parfums creations are all meticulously conceived and formulated according to the strict principles and high standards of excellence espoused by GRAHAM & POTT, but each harvest will also evoke its very own distinctive characteristic, as decreed by Nature - here is the beguiling splendour and refinement at the very heart of the House of GRAHAM & POTT.

Drawing inspiration from its uniquely rich heritage and the finest elements and ingredients found in Nature, the artisans at GRAHAM & POTT have mastered the art of reimagining luxury fragrance, and redefining the spirit of excellence.

GRAHAM & POTT is uniquely positioned as a result of its independence. This freedom has enabled the House to control its own destiny in its everlasting pursuit of excellence. Benefitting from complete creative liberty, GRAHAM & POTT develops and crafts its fragrances and parfum complications according to its own benchmark principles set forth in The Great Seal of the House. This resolve to maintain its freedom is at the very essence of the Spirit of GRAHAM & POTT, ensuring vigour, vitality, dynamism and ultimately brilliance.

In keeping with the House’s distinguished history, GRAHAM & POTT continually tests the boundaries of fragrance-making artistry through its novel parfum conceptions at the cutting edge of innovation. The House has asserted its pioneering role not least by successfully utilising over 100 ingredients sourced directly from Nature, including twenty of cardinal importance to the history of fragrance. In the same context, The Great Seal of the House of GRAHAM & POTT was instituted as a hallmark of quality, distinction and excellence, symbolising the uncompromising precision that goes into every parfum creation.

GRAHAM & POTT has always conceived each parfum as an exclusive creation. Under 20 different parfums are in regular production, crafted by the House in minimal quantities of between a dozen and several hundred flacons, each infused with distinctive qualities. The calibre of the parfums and flacons is highly appreciated by fragrance enthusiasts. Meticulous expertise is applied to every step of the production process and the many months invested in realisation make every GRAHAM & POTT parfum a rare, exquisite conception prized by true connoisseurs.

The alluring grace of a GRAHAM & POTT fragrance is more than meets the nose. It is also an expression of its technical and artistic magnificence. Its composition outlives fleeting modes and continually conveys contemporary beauty. GRAHAM & POTT has instituted its very own timeless, understated and inimitable style, a harmonious blend of charm and subtlety, elegance and individuality, inspiring true fragrance classics. It defines the creation and subtly evolving refinement of fragrances that simply retain their temptation – yesterday, today, and tomorrow.

To assure that its parfums creations meet the loftiest expectations, GRAHAM & POTT relies on an exclusive network of hand-picked cultivators, horticulturalists and harvesters. The House believes that it has an obligation to provide the very highest standards of excellence in its parfums complications, as decreed in the Great Seal of the House. Each GRAHAM & POTT patron will be aware of the dedication to Nature which is encapsulated in every single parfum flacon bearing the emblem of GRAHAM & POTT.

The Benchmark of Excellence

The connoisseur’s parfum will have an exquisite, bejewelled finish executed to the perfection of an orchestral symphony, immaculately conceived by the artisans and craftsmen of GRAHAM & POTT, with an ingenuity, sophistication and savoir-faire unmatched by any machine on earth.

A standard of distinction is concretised in The Great Seal of the House, a Benchmark of Excellence implemented in all parfum conceptions and infusions that guarantees the House’s mastery. The House’s commitment to excellence begins at the source, where every single characteristic and ingredient is carefully considered to achieve the highest standard of eminence, and where all elements of a GRAHAM & POTT parfum are meticulously devised to meet the criterion set forth in The Great Seal of the House.

The significance the House places on noble ingredients, pure essences, the brilliance of its parfum finishes and its unparalleled craftsmanship requires the time-consuming work of highly-trained artisans with decades of fragrance-making experience. It is the Benchmark of Excellence they act in accordance to, set forth in The Great Seal of the House, a symbol of olfactory pre-eminence, that makes it inconceivable to accelerate the production lead-time to sublime a parfum, a notion that goes against the entire ethos of the House.