At GRAHAM & POTT, there are no set rules behind each parfum conception. The creation team and artisans develop ideas, having soaked in the House's vigorous culture, which inspires them to reinterpret and push their concepts ever further, striving to innovate while remaining faithful to The Ten Principles of the House.
GRAHAM & POTT brings together the pursuit of olfactory excellence and the intricate craft of fragrance-making in its parfum creations.
The specialist artisanal techniques utlised to layer ingredients and compose fragrances have a long and distinguished history at GRAHAM & POTT; parfums are sublimed using a variety of delicate layering and subtle enhancements, enriching the beauty and brilliance of our masterpieces, and ensuring the precision, longevity and sillage of a GRAHAM & POTT fragrance.
Amber; the colour of life, an intense celestial orange, that is transformed depending on the angle of the light. The smoked finish is obtained using a masterful frosting technique, reinforcing the strength of the flacon, while delivering unparalleled luminosity.
Flacon-making heritage; a centuries-old artisanal technique is used to create the frosted amber upon which the brass plates are applied by hand. The process exemplifies how fine flacon-making skills work harmoniously with state-of-the-art instruments at GRAHAM & POTT.
The BENCHMARK OF EXCELLENCE
Selecting from only the finest calfskins for a tight grain and magnificent sheen, the signature GRAHAM & POTT Leather Collier is tanned for nine months in a blend of oak, spruce and mimosa barks for incomparable lustre, then hand-stitched to perfection.
The grace and finesse of the polished plate exemplifies the standard of excellence of the hand-finishing techniques employed by the artisans at GRAHAM & POTT, where great dexterity is required to preserve its flawless beauty.
A History of Distinction
A noble house of luxury established in 1890, GRAHAM & POTT was originally founded as a cloth manufacturer, and evolved over the centuries to an exquisite haut-de-gamme parfumerie.
This unique story began when Mr. Pott, in a bid to protect his cloth from odorous ships, started folding his very own homemade English marmalade scented paper neatly inside every running yard of cloth bound for maritime export, in an age when cloth woven in England would be on seafaring journeys for months on end. When patrons finally received their goods, they were immediately struck by the zesty orange note which came from the marmalade. This eventually led to the creation of the original and very first House of GRAHAM & POTT parfum - the rest, as they say, is history.
For over a century, the House of GRAHAM & POTT has been directly involved in the creation of unparalleled elegance, cementing its global standing as a noble house of luxury. Leaving behind a legacy of unrivalled parfums, prized by both connoisseurs and enthusiasts alike - perpetually evolving, eternally in search of transcendence.
THE HOUSE PHILOSOPHY
GRAHAM & POTT and the Natural World
The House of GRAHAM & POTT creates many of its concentrations and essences using traditional infusion techniques, enabling its artisans to maintain both supreme quality and uniqueness in production. Intricate and meticulous, the use of these traditional methods is driven by the House Philosophy, which has always been dedicated to the creation of exquisiteness and distinction. As one of the core tenets of the House, exceptional care and rigorous attention is devoted to the sourcing and utilisation of only the finest ingredients and highest quality raw materials in every parfum conception.
A PRIVILEGED RELATIONSHIP
GRAHAM & POTT has forged and nurtured a privileged relationship with Nature, her values, her elements and her ingredients, a distinctive bond dating back to its founding. Today, the House maintains deep-rooted ties with the most prestigious cultivators, horticulturists and harvesters, sharing the highest standards of excellence and time-honoured values with the custodians of Nature’s finest spirit.
Rose de Mai from Grasse, Orange from Seville, Bergamot from Calabria, Damascene Jasmine, Sandalwood and Vetiver from India to name but a few of the attributes considered sacrosanct to the House. Set upon a backdrop of England’s green and pleasant lands, GRAHAM & POTT is involved in a perennial bid to inspire through its inimitable and subtle creations.
For the founders of GRAHAM & POTT, Nature was both inspiration and mainspring. The House began to infuse its marvels to create masterpieces, venturing to the world's most remote destinations, championing cultivators, horticulturalists and harvesters who sought to journey into the uncharted.
Today, expeditions for sheer discovery have grown into exploration as a means to preserve the natural world and its many wonders. GRAHAM & POTT has remained true to the legacy of its founders, championing its Partner Organisations on their contemporary quest: to ensure the legacy of our planet is everlasting.
GRAHAM & POTT and L'Art du Parfum
Behind the scenes at GRAHAM & POTT, fragrance conceptualisation and realisation is a fascinating voyage in itself; scouring the world in an eternal quest to evolve and innovate, all the while adhering to the quintessence and ethos of the House.
Of all the unique and enchanting aspects of fragrance at GRAHAM & POTT, it is unquestionably the great inconstant that is the most joyous. While the standard of excellence is everlasting, much like variations in harvests and crops that have been exposed to varying degrees of sunshine, or a higher proportion of rainfall, the inflections of fragrance vary seductively with every variation in harvest, as intended by Nature, and for the true connoisseur, is when a fragrance breathes and truly comes to life.
Ever since its establishment in 1890, GRAHAM & POTT has always used natural ingredients and raw materials to compose its masterpieces. Alongside creating splendid fragrances, the House makes a point of honouring the artful sophistication of the most complicated parfums with ingredients sourced exclusively from the very finest cultivators.
The House’s parfums creations are all meticulously conceived and formulated according to the strict principles and high standards of excellence espoused by GRAHAM & POTT, but each harvest will also evoke its very own distinctive characteristic, as decreed by Nature - here is the beguiling splendour and refinement at the very heart of the House of GRAHAM & POTT.
Drawing inspiration from its uniquely rich heritage and the finest elements and ingredients found in Nature, the artisans at GRAHAM & POTT have mastered the art of reimagining luxury fragrance, and redefining the spirit of excellence.
The Way of GRAHAM & POTT
The Ten Principles of the House
The House of GRAHAM & POTT enjoys a unique stature and reverence among connoisseurs, which is not only due to the exquisiteness of its fragrances and the artistry of its craftsmen. This standing also stems from the consistency to which it has remained faithful in its endless quest for excellence ever since its foundation in 1890. The Way of GRAHAM & POTT is perfectly encapsulated in The Ten Principles of the House, a fundamental set of values that not only define the House today, but will continue to for generations to come.
GRAHAM & POTT is uniquely positioned as a result of its independence. This freedom has enabled the House to control its own destiny in its everlasting pursuit of excellence. Benefitting from complete creative liberty, GRAHAM & POTT develops and crafts its fragrances and parfum complications according to its own benchmark principles set forth in The Great Seal of the House. This resolve to maintain its freedom is at the very essence of the Spirit of GRAHAM & POTT, ensuring vigour, vitality, dynamism and ultimately brilliance.
The history of the House of GRAHAM & POTT, established in 1890, is part of the United Kingdom’s great tradition of luxury. A legacy borne out of the experience and ingenuity of countless generations that safeguards and breathes life into the House. It is a tradition of innovation that perpetually evolves and reinvents itself. True to noble artisanal techniques, artisans and master craftsmen continually maintain this distinguished heritage, lending their expertise and deftness of touch to the fine art of fragrance-making, while remaining true to the Spirit of Innovation which permeates across the House.
In keeping with the House’s distinguished history, GRAHAM & POTT continually tests the boundaries of fragrance-making artistry through its novel parfum conceptions at the cutting edge of innovation. The House has asserted its pioneering role not least by successfully utilising over 100 ingredients sourced directly from Nature, including twenty of cardinal importance to the history of fragrance. In the same context, The Great Seal of the House of GRAHAM & POTT was instituted as a hallmark of quality, distinction and excellence, symbolising the uncompromising precision that goes into every parfum creation.
Excellence & master craftsmanship
The founders of the House of GRAHAM & POTT had but one objective: to imagine and create the finest luxury in the world. Today, more than ever, excellence and master craftsmanship remain amongst the guiding principles at GRAHAM & POTT, which applies to the delicate layering of ingredients and external elements, technical conceptualisation and the precision and performance of the fragrances. The House of GRAHAM & POTT stands by all the commitments concretised in The Great Seal of the House, the most exclusive of quality commitments in the entire craft.
GRAHAM & POTT has always conceived each parfum as an exclusive creation. Under 20 different parfums are in regular production, crafted by the House in minimal quantities of between a dozen and several hundred flacons, each infused with distinctive qualities. The calibre of the parfums and flacons is highly appreciated by fragrance enthusiasts. Meticulous expertise is applied to every step of the production process and the many months invested in realisation make every GRAHAM & POTT parfum a rare, exquisite conception prized by true connoisseurs.
Every GRAHAM & POTT parfum epitomises centuries of genuine experience and endless months of preparation. Consequently, it is an exquisite asset that will retain or perhaps increase in distinction over the years. Many GRAHAM & POTT parfums are genuine cult objects that are highly sought after and deemed a desirable and intrinsic possession amongst collectors.
The alluring grace of a GRAHAM & POTT fragrance is more than meets the nose. It is also an expression of its technical and artistic magnificence. Its composition outlives fleeting modes and continually conveys contemporary beauty. GRAHAM & POTT has instituted its very own timeless, understated and inimitable style, a harmonious blend of charm and subtlety, elegance and individuality, inspiring true fragrance classics. It defines the creation and subtly evolving refinement of fragrances that simply retain their temptation – yesterday, today, and tomorrow.
When patrons of GRAHAM & POTT converse about fragrance, they will do so with stories about spirit, fervour and admiration. After all, a parfum developed and crafted by the artisans of GRAHAM & POTT is far more than just a fragrance; it is a unique, vigorous and inimitable article infused with dreams. The acquisition of a GRAHAM & POTT parfum is often tied to a significant occasion and its offer in the form of a gift is the most eloquent expression of warmth and affection.
To assure that its parfums creations meet the loftiest expectations, GRAHAM & POTT relies on an exclusive network of hand-picked cultivators, horticulturalists and harvesters. The House believes that it has an obligation to provide the very highest standards of excellence in its parfums complications, as decreed in the Great Seal of the House. Each GRAHAM & POTT patron will be aware of the dedication to Nature which is encapsulated in every single parfum flacon bearing the emblem of GRAHAM & POTT.
To acquire a GRAHAM & POTT parfum is to become the custodian of an artistic and technical tradition of excellence that continues to inspire remarkable creations, with each Parfum Complication dedicated to perpetuating a unique legacy. The acquisition of a GRAHAM & POTT fragrance envelops the wearer with an individual and precious scent that enthrals through its olfactive brilliance. By expressing their personality through their choice of GRAHAM & POTT fragrance, patrons begin their own tradition.
The Great Seal of the House
The Benchmark of Excellence
The connoisseur’s parfum will have an exquisite, bejewelled finish executed to the perfection of an orchestral symphony, immaculately conceived by the artisans and craftsmen of GRAHAM & POTT, with an ingenuity, sophistication and savoir-faire unmatched by any machine on earth.
A standard of distinction is concretised in The Great Seal of the House, a Benchmark of Excellence implemented in all parfum conceptions and infusions that guarantees the House’s mastery. The House’s commitment to excellence begins at the source, where every single characteristic and ingredient is carefully considered to achieve the highest standard of eminence, and where all elements of a GRAHAM & POTT parfum are meticulously devised to meet the criterion set forth in The Great Seal of the House.
The significance the House places on noble ingredients, pure essences, the brilliance of its parfum finishes and its unparalleled craftsmanship requires the time-consuming work of highly-trained artisans with decades of fragrance-making experience. It is the Benchmark of Excellence they act in accordance to, set forth in The Great Seal of the House, a symbol of olfactory pre-eminence, that makes it inconceivable to accelerate the production lead-time to sublime a parfum, a notion that goes against the entire ethos of the House.
The House Cypher
A Glorious Emblem for a Superlative Fragrance
For over a century, a graphic cypher associated with the name GRAHAM & POTT has been inspiring enthusiasts and connoisseurs of high-end fragrance-making artistry to dream. It is the GRAHAM & POTT House Cypher that the distinguished House features within its Great Seal, the use of which first began in January of 1894, as the Official House Cypher and identifying element for GRAHAM & POTT.
A Symbol of Perpetual Splendour
A fine motive which may have convinced GRAHAM & POTT to adopt its cypher in 1894 was its graphically ornamental quality and its centuries-old tradition. It is an aesthetically graceful feature whose splendour remains entirely unaffected by the ever-changing vagaries of fashion and trend. Hence, it is the prototpyical symbol to express the core tenets and values of GRAHAM & POTT and the long-term scope of its House Philosophy.
In this day and age, the House Cypher has another meaning at GRAHAM & POTT; it symbolises a collection of superlative parfums that stand out with understated grace and a timeless elegance.